The social web has put new demands on marketers and communications professionals. Digital marketing is an evolution of SEO PPC, email marketing and requires integrating web content and interactions on social channels. Web analytics and metrics now extend beyond the corporate website. And marketers are more accountable than ever for metrics, so analytics are imperative.
Online Marketing Summit does a great job of covering all these topics in one place. Last fall I sat on a panel at the event and it was the most comprehensive marketing event that I’ve attended. It offers a broad array of expertise on digital marketing, content marketing, demand gen, SEO or web analytics The best part was that it featured local speakers which allowed for networking that extends beyond the event. I wrote an overview on a web analytics session from last year’s summit.
I’m really looking forward to the great speaker lineup at Online Marketing Summit in Minneapolis on June 7th! I always learn something new about SEO from Lee Odden. Last year, Kim Albee’s presentation on lead gen was excellent. And I look forward to Steve Woods, CTO of Eloqua, lunch keynote. I recently reread his book, Digital Body Language, and noted the many insights on database & email marketing.
If you’re just getting started in digital marketing, there are also two bootcamps available:
- Online Marketing Boot Camp June 6th
- Social Media Workshops June 8th
And what if you don’t live in the Minneapolis area? Online Marketing Summit is holding similar events around the world! Find a date and location near you.
Update: Here’s a 15% off code for my readers: MINN15
See you on June 7th!
Hi Connie. I just happened to be looking at the OMS site and saw that you were speaking. You will also be in Chicago as well, yes? I am thinking about getting out of California for one of the out of state OMS events.