I’m excited to finally be able to announce my news! I have a new role, a new company and new challenges! And even better news is that I will continue my role with my Techrigy team.

How will I accomplish all that? No, I haven’t succeeded in cloning myself (much as I’ve tried!). The answer is simple: Techrigy has been acquired by Alterian, a leading integrated marketing platform  provider. Alterian specializes in providing tools for marketers with robust analytics and at Techrigy we have a leading social media monitoring and analytics tool. Techrigy SM2 will provide a complimentary fourth component to Alterian’s three product lines: Email, Web Content Management, Analytics (Database & Operational Marketing).

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The acquisition means a lot of things. It will provide our customers with more training resources, 24/7 customer service, enhanced product development and so much more! I have never minded working 7 days a week, but it will be nice to have help in supporting our customers worldwide. Our growth rate has been incredible.

And I am really excited to be joining a company that not only recognizes that there is a marketing revolution happening, but who want to be a part of that revolution!Their vision is to shift mass marketing into an individualized engagement experience. I have noticed at conferences this year that there is a definite focus on the importance of quantifying interactions. And I have been incorporating that aspect into my presentations too. It’s apparent that there is much value in engaging in social media, but without metrics behind it, it’s very difficult to justify it. Alterian’s tools combined with Techrigy SM2 will offer communications professionals the opportunity to engage with consumers as individuals across multiple channels. That’s a mouthful and can be summarized with: Two leading companies are joining to provide best in class tools for their marketing & PR efforts!

My role will be twofold.

  • I will continue to work with my Techrigy team as we move forward and integrate into the Alterian family
  • And I will be helping Alterian build Community (It’s one of my favorite things to do! :)  )

I’m really looking forward to this new chapter as Techrigy transitions into Alterian. We share the same philosophy & I foresee a bright future! We are going to ROCK it!

Questions on Alterian’s products or Techrigy’s SM2? Let me know.