Do you ever talk with someone & just connect immediately? That’s what happened last week when Anna Farmery & I talked via Skype. She is truly an incredible person! Her motto at her blog, The Engaging Brand is: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
How perfectly does that describe what we want our customers to take away from experiencing our brand? Anna did a great job of guiding the questions in the podcast about my role as a Community Manager. (Ok, she may have just let me talk. :) ). It’s the most comprehensive overview of how I view my work. I emphasize the importance of speaking in the language of your customers.
So hop on over to Anna’s blog & give it a listen. Her blog is a treasure trove of information on leadership, social media and best practices.
Hi Connie, the difference between building a community an marketing stood out for me. Thanks! komra
Now I am feeling under pressure to add value in my comment :) !
Seriously, I loved our conversation and can see why you are a superb community manager. You have this wonderful knack of reaching out, and yes making that person feel valued which is a special skill. I especially loved the emphasis you put on balancing the voice of the customer and the needs of the business, and also the need for internal training. Thank you for being so open with your thoughts
Anna