Here’s some quick live blogging of Jason Kintzler’s keynote:

What public relations is:

Managing the flow of information between an organization and it’s public

Press releases used to be a top down process. (200 yrs)

Public is less reliant on traditional news outlets.

Social media is a shift in how people discover, read and share news, information and content. (Influencers are important)

ROI of social media = risk of ignoring

Channels of social media –

  • YouTube
  • Facebook
  • Digg
  • Blogs
  • Social Median
  • Twitter

A line item that says ‘social media’ is like a line item that says ‘email’. Be specific – which network?

So much grey area between marketers and PR. We’re communicators!

Mainstream media doesn’t mean it needs to be in a published medium. (It’s more about the influencers)

Share different info with different channels. It needs to appeal to what interests them.

Brands, Marketing & PR are all speaking to the same people in an open dialogue – that’s where the crossover is at.

The ecosystem has just changed

What comes after the press release?

Is a social media release a press release with sharing icons at the bottom?

No – A press release can’t be made social. The content, format, and delivery must be shareable.

Update –

Quote by Jason "if you have internets & an airport you can do anything! " (Who needs iPhones? we live without them!) He’s in Wyoming & I’m in rural Minnesota & does AT&T care?