I’m excited to finally be able to announce my news! I have a new role, a new company and new challenges! And even better news is that I will continue my role with my Techrigy team.
How will I accomplish all that? No, I haven’t succeeded in cloning myself (much as I’ve tried!). The answer is simple: Techrigy has been acquired by Alterian, a leading integrated marketing platform provider. Alterian specializes in providing tools for marketers with robust analytics and at Techrigy we have a leading social media monitoring and analytics tool. Techrigy SM2 will provide a complimentary fourth component to Alterian’s three product lines: Email, Web Content Management, Analytics (Database & Operational Marketing).
The acquisition means a lot of things. It will provide our customers with more training resources, 24/7 customer service, enhanced product development and so much more! I have never minded working 7 days a week, but it will be nice to have help in supporting our customers worldwide. Our growth rate has been incredible.
And I am really excited to be joining a company that not only recognizes that there is a marketing revolution happening, but who want to be a part of that revolution!Their vision is to shift mass marketing into an individualized engagement experience. I have noticed at conferences this year that there is a definite focus on the importance of quantifying interactions. And I have been incorporating that aspect into my presentations too. It’s apparent that there is much value in engaging in social media, but without metrics behind it, it’s very difficult to justify it. Alterian’s tools combined with Techrigy SM2 will offer communications professionals the opportunity to engage with consumers as individuals across multiple channels. That’s a mouthful and can be summarized with: Two leading companies are joining to provide best in class tools for their marketing & PR efforts!
My role will be twofold.
- I will continue to work with my Techrigy team as we move forward and integrate into the Alterian family
- And I will be helping Alterian build Community (It’s one of my favorite things to do! :) )
I’m really looking forward to this new chapter as Techrigy transitions into Alterian. We share the same philosophy & I foresee a bright future! We are going to ROCK it!
Questions on Alterian’s products or Techrigy’s SM2? Let me know.
Congrats on the new position and the new parent company! Great news for SM2, great news for the industry!
So sorry we couldn’t get together this week, next time!
That’s great news, Connie! Actually read that on TechCrunch before coming here. Best of luck :)
This is awesome Connie and I want to hear all about it in Vegas!
Awesome Connie. That’s great news. So, what’s your fancy new corporate title?
Thanks Jon! Yes, time was tight in NYC. I need to go for more than 2 days next time!
Hey Sonny, so you read TechCrunch before coming here? hmm I need to write more, huh? ;)
Yes, Jim, Mr @cbensen is looking forward to BWE too. He enjoyed it last year!
Thanks Paul! Title is still forthcoming. Maybe I should have you guys create one for me?!! :)
Hey Connie!
Congratulations! You seem to be very excited. You know I always wish you nothing but the BEST.
Catch ya later.
Congrats!
Congratulations, Connie. Looking forward to hearing more about the integrated offering.
Congrats Connie. :)
Congrats Connie!!!
Connie, I know for a fact that if anyone can pull it off and never frazzle it will be you!
-Keith