Yesterday’s comment on Twitter by Connie Reece relating what Geoff Livingston had said in his presentation at Blog Orlando caught my attention.
Geoff: Don’t start a campaign until you know what the community wants. Read Listen Comment
This really struck a chord with me because I am starting on this journey of engaging new communities. My sister & I have supported ACDSee products on a variety of sites, so we’ve learned some things related to this. And now I will be reaching out to segments other than digital scrapbookers that use ACDSee products.
What Geoff says is so true. Being relevant is very important! Here are the steps I suggest:
- Identify Conversations – using Google Alerts or RSS
- Read & Listen
- Consider what the Community wants
- Be relevant & engage in a transparent manner
- Follow the rules of the Community (everyone else needs to)
- Outside linking is one thing that trips me up
- if the rules are accidently violated – apologize & fix it immediately
I’ve found that the philosophies of some sites/communities aren’t aligned with mine, but I still have to respect what’s been established.
More opportunities for information & discussion can be found here:
I’m so glad to see that one of my “live tweets” from BlogOrlando struck a chord out there in the Twittersphere. You’ve elaborated nicely on Geoff’s point here, Connie. Exciting to see you grow into this new position as community manager!