I was asked to present a 3 hour workshop on Community Building as part of Online Marketing Summit in Minneapolis. There is a certain challenge in creating a deck that will provide for an unknown audience over that length of time!
We kicked off the session by talking about the philosophy behind an online community. The most important aspect is the definition of “community”. A community is much more than just a hosted platform. I outlined my definition of community in my post on the ‘Community Strategist Role’.
The deck below outlines five steps. I included a section on digital marketing and SEO because inbound marketing is imperative to growing a healthy community. Efforts in this manner will also make great strides in building organic SEO.
- Listen: Get to know your People
- Planning: Create a Strategy & Metrics
- Digital Marketing: Content is King & SEO is Queen
- Engagement: Create a Party
- Reporting: Measuring Success
What are your essential steps to building an online community?
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Great slides Connie, thanks for sharing.
Good to see online communities aligned to the sales funnel along with some solid options for measurement.
Would I be right in thinking these slides were written with a complex product / solution in mind?
Thanks,
Andy
Hi Andy,
Thanks for the comment. Online communities need to meet business objectives. The primary goal is to build relationships, but ultimately it will contribute to the bottom and top lines.
This deck and methodology applies to all products. I believe that like with every effort to meet a business objective, there needs to be a strategy and metrics behind it.
You have a good eye! I evolved this model as result of studying the long sales cycle in the B2B space for a complex product for the enterprise.
The good news is that the model can be applied to B2B or B2C and isn’t dependent on the length of the sales cycle. It’s about building relationships (which sales is really about).
Thanks for the great question!
Connie
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