Recently Jeff Widman wrote an article for TechCrunch on my company’s product, Techrigy SM2, as Google Alerts on Steroids.
This is an entrepreneur’s dream: To be featured on one of the heavily trafficked blogs/sites such as TechCrunch, Mashable, etc. I keep gaining new experiences in the tech world & this is certainly one of them. The article was posted on Thursday afternoon. Our co-founder, Aaron Newman, linked me to it when it was first published & expressed his anticipation as well as trepidation. I didn’t really think much about it.
On Friday morning I awoke to 1,175 emails the next morning. On Twitter someone retweeted my saying that opening my email was like a waterfall after heavy rains. (I could almost hear a roar!).
In 12 hours our number of Freemium users almost doubled. There were a few dicey moments. My friend in Tech Support put up a note on his IM: ‘Completely Unavailable’. They were busy at the home office.
Being featured is a great thing, but there it is also a test of how our service fares under close scrutiny by the masses. One of the main reasons that I don’t read those megablogs on a regular basis is that i don’t like how mean people get in the comments section. (Sometimes the content in the article is even slanted). We did ok and were able to mitigate the criticism with humor.
It took us awhile to recover from being ‘crunched’. We’re excited about the new opportunities that the visibility provided. The readership at TechCrunch is incredibly diverse! It was certainly a test of our infrastructure, but more importantly I was very impressed with how our team pulled together & navigated through an ultra busy event. It really underlines the incredible level of communication & cooperation that we’ve established. And ultimately we’re committed to providing our customer base with the best that we can offer. That’s what we’re building our company on.
I believe that we’re a sum of our experiences. And my present position is certainly an adventure in my journey. I think that what strikes me as most amazing is that my unique role has allowed me to experience these events. It makes me wonder what’s around the next bend? What are some outstanding experiences that you’ve had in this high tech world?
Congrats on the coverage!
Hey that’s excellent! Nice work. It certainly must have felt validating, despite the mad email rush!