Have you read it yet? I read it on my flights to my ACDSee home offices.

It’s a must read if you’re considering implementing a social media program or already have an established one. It was nice to nod in agreement with the ideas that I’m already practicing. And there were times I found myself pondering the overviews.

What makes it so valuable is that it’s filled with best practices that are practical for now as well as looking towards the future. Case studies & interviews support the ideas. They underline that there are conversations taking place at multiple levels. Public relations, marketing, editorial, user & corporate are all interwoven.

Some of the key points that resonated with me:

  • Users will demand value in the message so make sure you’re connecting with them.
  • Companies will be forced to innovate & integrate
  • One to one contact between the company & community is powerful
  • Branding will be a fusion of voices
  • Public trust & faith will shift to what they want & the communication will need to be in their preferred method. So you need to know your customers.

My copy IS GONE! I shared it with a friend. This is definitely a book that’s worth reading. Over the past few weeks I’ve gotten to know one of the author’s, Geoff Livingston. We spent some time considering measurement of social media programs.

You can see if your company is ready here (and if so, then you need to read Now is Gone!)